Business outreach helps ADOT spread the word on upcoming projects

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There’s no cookie-cutter approach when it comes to gettingthe word out on an upcoming ADOT project …
The method (or more likely, methods) used to communicate withthe public depends on the plans, location and a host of other factors.
News releases, social media, advertising, public service announcements, telephone hotlines, public meetings and project websites arejust some of the ways we communicate with the public. 
There’s also a low-tech and simple, but very effective,approach that includes getting out and talking face-to-face with the businessowners and community members the project could impact.
“Public information is a top priority for ADOT and we are committedto making sure that folks are aware of our projects also aware of potentialimpacts and that we give an opportunity for businesses and stakeholders toconnect back with us and let us know what their thoughts and concerns are,”says ADOT senior community relations officer Mackenzie Kirby in the videoabove.
This type of in-person outreach seems to be very effective,according to ADOT senior community relations officer Megan Griego.
“We came out early on even when this was still beingplanned, when dirt hadn’t even turned yet,” says Griego in the video referringto the I-10/Loop 303 interchange project. “We were out here talking to thebusinesses to assess the type of impact this could have to their business whileit’s under construction."
The result of this early interaction often leads to a“win-win” situation, Griego says. Business owners end up getting accurate informationand are then able to pass it on to customers, telling them what they can expectwhen driving in the area.
For more on ADOT and business outreach, take a look at thevideo above, and be sure to let us know in the comments below how you like toreceive ADOT project information.